And why “buy & hold” might not be enough anymore Watch this first: For most people, investing starts with a simple idea: Buy strong companies. Hold them long-term. Let time do the work. It’s clean. It’s easy to understand. And to be fair — it works to a degree . But there’s a limitation built into that strategy that most people don’t fully recognize until hey’ve experienced it firsthand. You don’t control when you get paid. You’re dependent on the market: If it goes up → you